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Online Advertising Specification |
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Available positions |
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The following positions are available on all website pages:
1. Top Banner position (as above)
2. Spot position (left and right)
3. Skyscraper (long spot ad)
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Banner Advertisements |
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| Dimensions: |
468 x 60 pixels |
| Format: |
GIF, animated GIF, JPEG, SWF |
| Max. file size: |
39 KB |
| URL: |
an active URL must be supplied for the ad to
link to |
| Additions: |
Flash* and Java accepted upon prior approval |
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Skyscraper Advertisements |
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| Dimensions: |
120 x 600 pixels |
| Format: |
GIF, animated GIF, JPEG, SWF |
| Max. file size: |
39 KB |
| URL: |
an active URL must be supplied for the ad to
link to |
| Additions: |
Flash* and Java accepted upon prior approval |
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Spot Advertisements |
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Dimensions: |
120 x 60 pixels, standard
120 x 90 pixels, medium
120 x 120 pixels, large |
| Format: |
GIF, animated GIF, JPEG, SWF |
| Max. file size: |
39 KB |
| URL: |
an active URL must be supplied for the ad to
link to |
| Additions: |
Flash* and Java accepted upon prior approval |
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Newsletter Advertisements |
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Dimensions: |
Banner: 468 x 60 pixels
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| Format: |
GIF, animated GIF, JPEG, Third party hosted |
| Max. file size: |
39 KB |
| URL: |
an active URL must be supplied for the ad to
link to |
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*Flash Notes |
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- The frame rate for flash files may not exceed 12 frames/sec, 110 Max frames, 7 second preload, and Bandwidth Setting no more than 300 bytes.
- A back-up of the ad should be supplied in GIF or JPG format for visitors without flash installed.
- Any video or sound contained within a creative can only play with user interaction. This must be click-based as opposed to mouseover interaction.
- To track click-throughs, our click-tag flashvar must be embedded into the file and a URL supplied to us. The actionscript to be embedded in the flash file should appear as follows:
on (release) {
getURL(clickTag, "_blank");
}
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Contact
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For more information on technical specifications, deadlines and sales please contact:
Ian Christensen
+44 (0) 20 7490 5638
ian@atompublishing.co.uk
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